Wilem and Ward of the group W&W are bringing a new culture to all of us – that is, Rave Culture. Rebranding their now-defunct Mainstage Music, the power duo is looking to revamp the label game. While their W&W act brings all things big room to your ears, they continue to push the envelope with side projects such as NWYR. It appears that their latest project, Rave Culture, is another big undertaking.

The goal appears to be to embrace musical and artistic creativity and bring genres together. It looks to be quite a movement, as Rave Culture has completely taken over all their social media accounts:

The new label will feature tons of new acts and artists, including the duo themselves. Their goals are to incorporate mainstage sound into their larger vision, which includes all sub-genres, and to unify the culture as one.

The label reveal is accompanied by their latest single, appropriately titled ‘Rave Culture.’ The song comes in response to fan pleas to create another “Golden Era” big room track, and the duo has done just that. This track brings you back to the early 2010s with catchy synth work, uplifting melodies, and a massive electric drop.

The Dutch boys are showing no signs of slowing down after huge mainstage performances at Ultra and Tomorrowland this year. They were recently announced for the Thailand edition of ASOT 850 on December 8 under their NWYR guise.

W&W Rave Culture music is going to change the game the way they see fit. Check out the official music video for the single ‘Rave Culture’ below – it’s massive!