Congratulations are in order to Canadian independent record label Monstercat and producer Marshmello. It is celebrating its first RIAA Certified Platinum record thanks to Marshmello’s ‘Alone‘. The label was founded in 2011 by Mike Darlington and Ari Paunonen, and recently won DJ Mag’s Best Breakthrough Label in July 2017.
‘Alone’ was released on May 13, 2016 and has reached an astounding 1,000,000 digital copies sold. The single vaulted Marshmello’s career, and has to be one of the most recognizable EDM songs in popular music today. It was the first release on the Monstercat label to get over 600 million views. The music video depicts a lonely, bullied Marshmello making music in his house. He is secretly recorded by a classmate who shares the video, and Marshmello goes from zero to hero overnight.
Monstercat has supported big name artists like San Holo, Pegboard Nerds, Dzeko & Torres, NGHTMRE, Seven Lions and many more. This colossal Platinum achievement will boost its credibility, reputation and desirability as an independent label. As a proponent of letting artists move freely between labels, Monstercat signs single track contracts with artists who want to get their music heard. The success of ‘Alone’ and Darlington’s caption “Hopefully the first of many! #platinum” show Monstercat has no signs of slowing down or changing the way it operates. This indicates a great, non-predatory environment for new artists to flourish, and allows EDM fans to hear new music all the time.
The plaque under the record reads:
TO COMMEMORATE RIAA PLATINUM
CERTIFICATION OF MORE THAN
1,000,000 COPIES OF THE
RELEASED MAY 13, 2016
— Mike Darlington (@Darlington) October 31, 2017