Pasquale Rotella, founder and CEO of Insomniac Events, just announced the launch of the company’s 30th Anniversary celebrations in a heartfelt video highlighting three decades of peace, love, unity and respect – the foundation of the global entertainment lifestyle group. The video shines a light on Rotella’s day one goal of bringing back the incredible experiences and feelings of the underground rave scene of yesteryear to today’s burgeoning and ever-evolving festival culture. In the past year, Insomniac produced over 40 festivals, 200 concerts and 1,500 club nights. The 40 festivals alone generated over $1 billion in economic impact.
In celebration of the 30th Anniversary, Insomniac debuted ‘Anniversary Lane’ – a brand new immersive activation – at last weekend’s Beyond Wonderland festival in San Bernardino, CA. The interactive area highlighted iconic throwback performers and provided festival-goers with an Insomniac branded photo opportunity. The activation featured two eighty-foot-long video walls where fans could strut down the center and be immersed in a video collage of footage from the last three decades, including fan videos and voiceovers promoting the positive message that “All Are Welcome Here” in the rave community. ‘Anniversary Lane’ will be present at all Insomniac festivals throughout 2023, including EDC Las Vegas, HARD Summer, Escape Halloween, EDC Orlando, and more.
As the 30th Anniversary celebrations begin, Insomniac plans to bring exciting new collaborations and special events throughout the momentous year. Adding to the annual calendar of events, this year will see the debut of Hotel EDC, a three-night and four-day takeover of Resorts World Las Vegas’ Hilton Tower for festival-themed accommodations and events, along with EDSea, transforming Norwegian Cruise Line’s Norwegian Joy into a premium cruise and music festival experience as it sails through the Caribbean. At the forefront of new business ventures and experiences from the company, Insomniac remains dedicated to bringing even more unique events to its communities to amplify the fan-to-artist connection.