Starting today, more than half a billion videos on YouTube will carry songwriter, label and publisher credits. This applies to both premium music videos and fan uploaded content that features recorded music. A move as big as this is a huge step for the platform and one Sony/ATV welcomes. This is just the start.
These credits provide greater recognition and exposure to not just the artists, but also their songwriters. Lots of creative energy and financial resources contribute to the creation of music videos online. Accreditation in this manner creates a vaster outreach of YouTube’s diverse audience for artists.
Millions of songs will be affected; consumers can access the credits when they click the ‘Show More’ button under each video. The drop-down menu features artist, songwriter, publisher and label information. Additionally, links to the Official Artist Channel and official music video are also available. Check out where to view the credits below.
While Spotify announced their songwriter credits to their desktop platform via record labels, YouTube has clarified their credits come from the ingestion of metadata. That data includes labels, publishes and music licensing societies from around the world. Copyright owners can identify and manage their content once the information is fed into YouTube’s Content ID technology.
The influx of rights into Youtube is more than just a good thing. In one statement, the video sharing website said they will expand the scope and quality of all their data. Having multiple industry partnerships credits songwriters as completely and accurately as possible. They have long been essential to the music industry and it is time they were recognized properly alongside artists.
Achieving accurate and comprehensive song credits is now more attainable in today’s digital world. Making credits a priority to this platform will allow for a better music experience for all, according to Grammy-winning US record producer, songwriter and rapper, Rodney Jerkins. Let’s see where social sharing of the music industry will go from here.