When Swedish House Mafia made their comeback closing out Ultra Music Festival, we knew something more was coming. Axwell, Steve Angello, and Sebastian Ingrosso all showed up wearing newly designed clothes. The fans went wild in hopes of getting their hands on some of that sweet Palm Angels swag.
The website shop.swedishousemafia.com required a password to enter. New merch featured SHM’s iconic three dots and “03 25 18” on the back, with an overlay of “Swedish House Mafia” and the date on the front. It wasn’t the highest production value, but fans gobbled it up anyway.
Only digital renders of the merchandise are available on the site. No actual clothing has been featured, so fans were making purchases without much to go off of. The souvenirs were only available until April 2 so fans had to act fast. While exclusive and limited for a time, it did its job in attracting the people who just wanted to be “part of history.” At what cost, we wonder? The shirt cost around $63 dollars, and the hoodie around $126, not including shipping.
A few victims have already taken to Reddit to notify others of the fiasco and to compare stories. Turns out the merchandise was shipping with incorrect sizes or hoods better suited for a giraffe.
Here is a response from the fulfillment company.
With so many people saying the same thing, is it still worth dropping that much money? If you still want to, the website is here. We hope the fans are able to get their money back.