Tomorrowland Smashes Social Media Interactivity Records

As if you didn’t already know Tomorrowland was the Woodstock of our generation, we have some unbelievable social media statistics to back it up. Tomorrowland just announced that for 2017 the festival hit 1 billion online touchpoints and 200 million unique visitors over 2 weekends.

It’s an amazing feeling to know that while you’re getting goosebumps at the MainStage in Belgium, literally millions of people around the world are watching my performance, even organizing home parties and having an amazing time as well.” – Armin van Buuren

I’ve been playing each year at Tomorrowland since the first edition and have seen it get bigger and bigger, growing into one of the most beloved electronic events in the world,” – David Guetta

Facebook and Instagram are the two biggest traffic drivers for Tomorrowland. Throughout the festival Tomorrowland went live to deliver full sets, created exclusive Instagram Stories with festival highlights, and took over the official Instagram account (@instagram). “Working with the DJs, and capturing the enjoyment of the visitors, Tomorrowland created authentic and engaging content for Facebook Live and Instagram Stories, to bring the millions of music fans from around the world even closer to the festival,” says Glenn Miller, Entertainment Partnerships for Facebook in EMEA.

Oh yeah, and Tomorrowland will release this year’s Aftermovie in the first half of September! For a full overview of Tomorrowland’s social media domination check out the infographic below.