In an effort to better understand its clients, SFX Entertainment, which is the parent company that puts on major events such as TomorrowWorld and Electric Zoo, has decided to study dance music fans. From March 4th to March 9th, it surveyed 437 Beatport users between the ages of 18 and 34 and subsequently organized the answers into a report that is quite the interesting read.
One of the most intriguing things to come from the study is that electronic music fans believe, “EDM isn’t a genre; it’s a way of life”. The report explains how EDM, “isn’t just about dance music … it’s bigger than that; it’s about electronic music culture (EMC).” While this may seem obvious to some, it’s truly amazing to think just how big this phenomenon has become.
Here are some other key findings:
-When Beatport users were asked how they felt about EDM, nearly 50% said “it’s a way of life!” and 95% agreed that “it has created a culture that’s bigger than music itself.” Similarly, 93% agreed that “it’s a defining aspect of my generation.”
-EMC also thrives on connectivity. Those surveyed enhanced their experiences with their smartphones and social media, as 79% said they took photos or videos at events. Another 51% said they sought information about artists or songs on their smartphones while at events, and 50% said they use social media to post about festivals while they are there, with Facebook and Instagram being the most popular.
-Speaking about the music, 66% said they listened mostly to House, with 55% listening to Deep House and 53% listening to Electro. They were the most popular of the 19 subgenres mentioned in the survey.
-Brands stand to gain affinity by aligning with EMC, according to the survey, with 93% of Beatport users saying they “appreciate when brands help bring them great events,” and 87% saying they have a “more positive perception of a brand knowing that it’s associated with electronic music.”
For those interested, you can read the full report here.
Source: Business Wire
