With the rich abundance of records being released these days, it is sometimes difficult to create a buzz about an upcoming song. However, the streets of New York are surely buzzing about the forthcoming production by Axwell /\ Ingrosso
. Their brilliant marketing strategy consists of a thorough scavenger hunt, in which clues have been dispersed all around Manhattan with song lyrics from the single. Fans have already jumped onto Twitter and Instagram
to post about their findings and hope to puzzle together this lyric map as soon as possible. Moreover, 5,000 participants on this scavenger hunt will receive awesome prizes from Axwell /\ Ingrosso ranging from personal letters to sheet music to t-shirts. Rightly so, the duo will be making their official debut performance at Governor’s Ball in New York City.