Sony Music Entertainment and Ultra Music Announce Strategic Partnership

sony and ultra

There is a power struggle going on in the world of EDM right now, and every company is looking for ways to strengthen its hand as the stakes and money get higher. Sony and Ultra Music are the latest big players to make moves, announcing a strategic partnerships between the two companies. The deal will allow artists to be cross featured on both the Sony and Ultra labels, as well as allowing for cross marketing, promotion, and representation. Artists on Ultra Music’s label include Kaskade and Calvin Harris. Under terms of the deal, Patrick Moxey, owner of Ultra Music, will become the new President of Electronic Music. Moxey released a statement which can be read below.

“This is an exciting deal for Ultra and I have a partner in Doug Morris and Sony Music who understands our business and shares our ethos. The collaboration will continue to strengthen Ultra as a global brand at the forefront of electronic music, opening up new opportunities for both labels and will ensure that our artists will continue to receive an enhanced and seamless service.”

Via Billboard.