The YouTube Music awards quietly happened this past weekend. For the most part, it was a more modern approach to a traditional awards ceremony. This time the twist was an audience that was homegrown from the web. It went off with little problems and no real noteworthy occurances.
Then a video surfaced of Avicii’s “Performance.”
Except that it wasn’t really a performance at all. It was a live short film, written by Lena Dunham (of HBO’s Girls), directed by Spike Jonze, and starring famous actors Michael Shannon as Avicii, and recent music-to-movie crossover Vanessa Hudgens as the “DJ-loving Nice Guy-Dumping GF”. The kicker? The only thing “Avicii” about it is the music being played.
Anyone else baffled by this? 4:40, 6:20 especially. It’s like tragic, or ironic, or something.
