As the minutes ticked by, the energy in the crowd reached a fever pitch. Fans from all corners of the festival grounds flocked to the main stage, eager to witness Eric Prydz in action. The stage was set, the lights dimmed, and then, in a burst of energy, Prydz took the stage. The crowd erupted into cheers as the first beats of his set filled the night sky. It was a moment of pure euphoria, a collective experience that brought everyone together in a shared love for music.

And the best part is? It was all live-streamed for the whole world to see.

The Visual Spectacle

One of the most captivating aspects of Eric Prydz’s performance at Creamfields was the visual spectacle that accompanied his music. As the LED screens came to life, displaying a kaleidoscope of colors and patterns that danced in time with the music, it was as if we had stepped into a futuristic dreamscape. The hypnotic visuals added another layer of depth to the music, enhancing the overall experience and drawing us further into Eric Prydz’s sonic world.

From mesmerizing geometric patterns to ethereal landscapes, the visuals were a feast for the eyes, perfectly complementing the auditory journey that Eric Prydz was guiding us through. At times, it felt as though we had been transported to another dimension, where music and light intertwined to create a mesmerizing symphony of sight and sound. Each visual element was carefully curated to evoke a specific emotion or response, further immersing us in the magical universe that Eric Prydz had created.

As the night wore on and the music reached its crescendo, the visuals became more intense, pulsating with the same energy that coursed through the crowd. It was a sensory overload in the best possible way, overwhelming our senses and igniting a fire within our souls. Eric Prydz was not just performing; he was crafting an otherworldly experience that transcended the boundaries of traditional music festivals.

The Legacy of Creamfields

Creamfields has long been hailed as a mecca for Electronic music fans around the world. Since its inception, the festival has played host to some of the biggest names in the industry, pushing the boundaries of what live music can be. From groundbreaking production to immersive experiences, Creamfields has always been at the forefront of innovation in the Dance scene.

Eric Prydz’s performance at Creamfields in 2024 only added to the festival’s storied legacy. His set will be remembered as a defining moment in the history of Dance music, a testament to the power of live performance and the ability of music to bring people together. As the last notes faded into the night and the crowd slowly dispersed, the echoes of Prydz’s set lingered in the air, a reminder of the magic that can happen when music and community come together.

So, if you ever have the chance to watch Eric Prydz at Creamfields, don’t hesitate. It’s an experience that transcends words, a moment that will stay with you long after the music stops. Because in the end, it’s not just about the music – it’s about the connection, the unity, and the sheer joy of being alive in that moment. And that, my friends, is something truly special.

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Cercle Odyssey will showcase a diverse range of artists and genres, with the lineup, dates, and cities to be revealed soon. The visual experience is in the hands of Parisian director Neels Castillon, known for co-founding the creative studio, Motion Palace. Castillon will craft stunning videos inspired by Homer’s Odyssey, weaving a narrative of human connection to nature and the ultimate journey – finding your way home.

“Cercle’s mission is and will always be to create unique stages for unique artists. We have just reached one billion views on our videos, we realized that many people want to experience Cercle, but traveling to Egypt or to the top of a mountain isn’t easy or feasible for everyone. With Cercle Odyssey, we’re bringing the experience closer to people’s homes, whilst continuing with our heritage site events.”

-Cercle’s creative director Derek Barbolla via Billboard

Cercle Odyssey isn’t just about mind-blowing visuals and music; it’s also environmentally conscious. To minimize their footprint, they’ll be renting sound, lighting, and projection equipment locally in each city. This eco-friendly approach means ditching massive LED screens and relying on 29 state-of-the-art projectors instead. Less equipment to haul around translates to lower carbon emissions.

Additionally, to truly immerse you in the experience, phones will be banned inside the performances, a common theme lately in the scene. But fear not, Cercle Odyssey will provide filmed content from each show, so you can relive the magic later.

About Cercle

Launched in 2016, Cercle has produced 240 events in stunning locations around the world, including a Bolivian salt flat, the Eiffel Tower, a peak in the Alps and other locales, including roughly 30 UNESCO World Heritage Sites. Participating artists have included Disclosure, Peggy Gou, Above & Beyond, Carlita, Amelie Lens, Hot Since 82, and many more.

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Musical shows have always been linked to spectacular technology. Showcasing elements such as indoor pyrotechnics, smoke, lasers, and others, the centres that home entertainment events are, by definition, the playground of new technologies. Lately, the focus has shifted heavily towards the visual side of things.

Acts such as Afterlife, Eric Prydz’s HOLO show, and recently, the Las Vegas Sphere, have gone above and beyond to show the leap in visual technology can be enormous, and that it is still an ore yet to be polished. Holographic projections, giant humanoid creatures, and even the attendees being surrounded by screens all over, all work towards immersing the audience into the moment.

SoFi Stadium Joins The Party

One of the most renowned entertainment places in the U.S., SoFi Stadium in Inglewood, not only onboarded the immersive tech train, but is also all for it. Even though the place has been used for music gigs such as Above & Beyond’s ABGT500, we can’t forget the site is primarily centred around sports. And the people behind the SoFi magic know their potential audience is a blend of both.

For a start, the Stadium already features a giant 70,000 square foot, dual-sided 4K LED Samsung Infinity Screen, elevated over 120 feet above the field. It’s used as the main attraction of the Stadium after the show or game happening down on the playfield. And even though it works flawlessly and even holds the entire sound system of the place, executives say there’s still room for more.

Travis Sampson, CTO at SoFi Stadium and Hollywood Park, says efforts are being made alongside Samsung to ensure the experience of attending a show, or a game, at their buildings, is enhanced by a visual aspect. So much so, that you remember it for a while as something unique. “Immersive technology’s not going away“, he says. “How do we take [the Infinity Screen] and really make it part of the user experience and part of the customer experience? So, when you do come to a concert or a sporting event, it’s something that really stands out from everything else“.

“We want to create experiences that are immersive and so speculator, that [attendees will want to] say, ‘You were there.'”

-Travis Sampson

As more and more venues adopt the newest technology advancements, it seems to be the case that, in a future not far from today, immersive technology won’t be a surprise element anymore, but rather a must.

[H/T] The Hollywood Reporter

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Some time ago Axtone released a video entailing a peek inside the creative mind of Jens Grönberg. Jens being the man behind the artwork for Axtone Records – a record label established by the world famous Axwell. 

Jens is the creator of the many different album covers for Axtone records. His mind’s eye exemplifies the best of modern conceptual art. In the short documentary, Grönberg reveals secrets of how he pieces such otherworldly surreal masterpieces together.

Hard work is not without sacrifice. Jens delves into a time when himself and Axwell would remove themselves from the populated city in order to develop art alongside one another.

“To this day, I haven’t met anyone else who would want to drive three hours straight to a place surrounded by beautiful nature, to sit inside for three days straight on the computer.”

Grönberg admits inspiration was found in a space (quite literally) that is common for many of us – cartoons. In this particular case, the cartoons from the 80’s. These action-packed shorts provided him with more than enough malleable brain material to formulate his own style.

This paired with his ability to take the name of an album, and to fabricate the inverse has resulted in some… interesting creative formulas. Jens shares with us the recipe of his artwork in a culinary language, but also how how he stumbled upon his personal artist name – Breakfastdesign.

If there is one thing to note, it is Grönberg’s humility. It is said that art is an expression of the soul, as a result this may explain his is so well refined.

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