The Canadian electronic music icon has moved from CAA to Independent Artist Group (IAG) for representation across a number of fields, including music, television, digital content and technology.
The partnership aims to allow the artist to focus on creating new opportunities within his growing portfolio of intellectual property.
A Deal Stretching Beyond Music
In an exclusive interview with Variety, IAG CEO Jim Osborne and President Kyle Loftus describe Deadmau5 as a “once-in-a-generation creative force.”
They go on to note that the artist, born Joel Zimmerman, represents the future of the entertainment space as he operates at “the intersection of music, technology, content and ownership.”
IAG’s plans for Zimmerman reflect the expansive nature of his career and portfolio. Included as part of the partnership’s future strategy is the reinvention of “Coffee Run” – a digital interview series – and Oberhasli Games – a video game company also operated by Deadmau5.
Additionally, live-performance software platform Auto/Pilot represents yet another of Zimmerman’s ventures that has been noted in the deal.
An Extension of Deadmau5’s Career
Over more than two decades, Zimmerman has consistently pushed beyond the traditional boundaries of a recording and touring career. Alongside an extensive catalog and his Mau5trap label – sold to Create Music Group for $55 million in 2025 – Deadmau5 has steadily grown his intellectual property to new heights.
IAG’s proven track record of creating exciting crossover content creation and ownership opportunities for musical artists is what attracted me to them.
Joel Zimmerman
Exactly how the artist’s existing ventures while be reshaped and what new ones may emerge remains to be seen. However, the scope of the agreement makes it clear that Deadmau5 and IAG are looking well ahead of the artist’s next album cycle or tour date as they set a precedent for diversification within the entertainment industry.
Image Credit: Joel Timothy
