Alok is kicking off a new era with the release of his Rave The World EP, arriving July 17 alongside the launch of his new label, Rave The World Records.
The project marks the next step for the GRAMMY-nominated producer. It follows years of building Controversia. Now, Alok is introducing Rave The World Records to reflect his evolving sound.
The four-track EP includes ‘Around,’ ‘FVCK YOUR BAD VIBES,’ ‘Rave The World,’ and ‘They Want Your Soul.’ Alok first tested each record during his live sets before preparing them for release. Fans also heard several of the tracks during the world premiere of his Rave The World show at London’s O2 Academy Brixton.
Each song brings its own identity while keeping the dancefloor at its core. Together, the four tracks reflect the sound Alok has explored over the past year. They also introduce the musical direction behind his new label.
The Rave The World experience will continue beyond the EP. After its London debut, the live concept heads to Pacha New York on August 1 in partnership with Tomorrowland for its North American premiere.
With a new imprint and four fresh tracks, Rave The World signals the beginning of Alok’s next creative chapter.
