Swedish House Mafia have dropped a limited edition World Cup capsule collection, available today exclusively via their online store. The release is timed to Sweden’s return to the FIFA World Cup for the first time since 2018 — a milestone the trio, who have always worn their Swedish identity prominently, are marking in their own way.
The timing is hard to ignore. Sweden currently sit top of Group F after a 5-1 opening win over Tunisia, and the collection lands squarely in that momentum.
The range is cut entirely in monochrome — no bold colors, no stadium fanfare. Each piece features a bespoke crest with the Swedish flag at its centre alongside “SHM” and the three dots that have served as the trio’s visual signature since day one. The number 3 runs through the collection as both a graphic device and a personal marker — representing Axwell, Steve Angello, and Sebastian Ingrosso — appearing on the back of football jerseys bearing each member’s individual surname.
The full range includes football jerseys, mini shorts, zip hoodies, sweatpants, distressed caps, and heavyweight mesh baggy shorts, all available in black and white. Prices start from €45.
Swedish House Mafia have been steadily active heading into 2026. The group launched their own label and creative imprint, Superhuman, in 2025, debuting with Sebastian Ingrosso’s first solo release in eight years before following it up with No Enemies, a collaboration between Ingrosso, Angello, and Namasenda. Prior to that, their 2022 album Paradise Again — which featured contributions from The Weeknd, Sting, A$AP Rocky, and Fred again.. — debuted at number one on Billboard’s Dance/Electronic Albums chart and the UK Dance Albums Chart.
The collection is available exclusively at shop.swedishhousemafia.com from 6pm CEST / 5pm BST / 12pm ET today.
