As told by WWD, Berlin Techno producer Max Kobosil, also known as Kobosil, announced his departure from 44 Label Group. Correspondent Martino Carrera explained that Kobosil helped found the label with the Antonioli Group in 2021. Now, they have full ownership.
44 Label Group
The influential clothing brand and music label had originally signed Kobosil back in 2021. Since that time it became the most influential brand in the techno scene, with the signature 44 being worn by techno DJs like Adam Beyer, Kevin de Vries, Tale of Us, and more. In the last 5 years, the artist has served as the creative director for the clothing side, as he also released music through the label. Nonetheless, the Antonioli Group shared on social media how proud they were to have Kobosil as part of their leading team, as well as reinforcing the values of the company. At the same time, the ‘Rigid’ producer released a statement explaining his departure. The Antonioli group continues to own the clothing trademark, while Kobosil owns the ’44’ associated with music releases and events. This means that Kobosil still controls 100% of events worldwide under the 44 brand.
Fashion Legacy
WWD expressed that Kobosil drew inspiration from the zip code of Neukölln in Berlin, where the artist is originally from. After its launch in 2021 with a 70-piece collection, the brand had 4 successful fashion shows for Milan Men’s Fashion Week between 2022 and 2023.
The brand acknowledged the artists that continue to support the 44 Label fashion side, including Kobosil, Amelie Lens, Anyma, Somewhen, and more. Moreover, they’re releasing a Capsule Collection with DJ Tennis and his label Life and Death. The collaboration named Dissent is the first of many to come out of the brand, which wants to explore the relationship between artists, music, fashion, and culture, according to Carrera.
Antonioli Group
Per WWD, the group holds ownership of the physical 44 Label Group Store in Milan, as well as the restaurant Sogni. They also own Volt Nightclub, where Antonioli and Kobosil first connected prior to the launch of the label.
