Pulse Events Announces U.S. Debut of S2O Festival, The World’s Wettest Party in NYC

Pulse Events unveils a groundbreaking addition to the New York City dance music scene: the highly anticipated U.S. debut of S2O, Asia’s renowned immersive water festival. S2O New York will take place over Labor Day Weekend, from August 31st to September 1st at the iconic Brooklyn Mirage. Ticket pre-sale registration begins on Tuesday, May 14 with general tickets on sale the following day on Wednesday, May 15 on the official website here.

What is S2O? S2O Festival celebrates Songkran (Thai New Year) which involves the tradition of spraying one another with water for good luck. Since its inception in 2015, the event brand has become the world’s biggest Songkran/Thai New Year celebration with events in Japan, South Korea, Hong Kong, Thailand, Taiwan, Vietnam, and now upcoming in New York. S2O New York attendees will immerse themselves in a water music festival experience with experiential elements as well as a cool indoor lounge for the best end-of-summer experience in the Big Apple. Synonymous with electrifying music and an unforgettable water festival experience, S2O is here to bring a never before seen experience to the U.S. festival circuit. Festival-goers can expect heart-thumping sets by a diverse lineup of established and emerging talent, all while enjoying the water-refreshing atmosphere curated by S2O.

Leading the charge is global superstar Marshmello, marking his Pulse Events debut. Bass music fans can look forward to a set by the the dubstep wubz titan Subtronics, following his recent success at both Barclays Center and S2O Thailand.

S2O New York’s meticulously crafted lineup boasts a wide range of artists. This includes veteran Norwegian DJ Alan Walker, who headlined S2O Taiwan, melodic bass powerhouses Said The Sky and William Black performing a dynamic b2b set, multi-platinum producer and live performer Timmy Trumpet, American big room titan Borgeous, Canadian talent Dzeko, the versatile Kaivon; Asian-American duo ARMNHMR, and the undisputed queen of dubstep, LEVEL UP.

With its proven track record of hosting exceptional live events, Pulse Events has been entrusted to translate S2O’s increasingly global success to the U.S. market. The company aims to represent Asian-Americans within the global dance music community through their productions, showcased by their two successful editions of Spring Festival: Lunar New Year (which celebrates Chinese New Year) and now, the debut edition of S2O New York. Through these experiences, the brand is introducing American audiences to Asian cultural celebrations while creating unforgettable festival experiences. 

Pulse Events’ debut edition of S2O New York will reflect the cultural diversity of the melting-pot city, while simultaneously showcasing world-renowned DJs, stunning visual effects, and exhilarating water-themed elements and performances. Inspired by New York City’s vibrant landmarks and iconic waterways, The Brooklyn Mirage’s sprawling complex, expansive 200-foot LED wall, and city views will provide the perfect backdrop for the inaugural multi-sensory event.