According to a recent report by Bloomberg, music streaming giant Spotify is getting closer to launching its HiFi premium subscription tier. The company had initially announced plans for this new tier earlier in 2021, and it seems that the launch is imminent.
The upcoming HiFi tier is expected to offer improved audio quality, which would be a welcome addition for audiophiles and music enthusiasts. The higher quality audio will come at a higher price point, and the report states that the new tier will first be launched outside of the United States.
“We want to do it in a way where it works for us from a cost perspective as well” Spotify co-president Gustav Söderström
While Spotify has not yet officially confirmed the launch date for its HiFi subscription tier, the company has been testing the feature with some of its users. This suggests that the launch is indeed imminent and that the company is ironing out any issues before the official release.
Spotify has been making a push into podcasting and exclusive content in recent years, but the launch of the HiFi tier shows that the company has not forgotten its roots in music streaming. The addition of higher quality audio is sure to be a hit with music lovers and could help the company differentiate itself from competitors.
Overall, the launch of the HiFi premium subscription tier is an exciting development for Spotify users who have been eagerly waiting for improved audio quality. It remains to be seen how much the new tier will cost and when it will be available, but music lovers around the world will undoubtedly be eagerly anticipating its release.
