Pinterest Says “Rave Aesthetic” Is In for 2023

Social Media giant Pinterest, which hosts 445 million users worldwide, predicts that “rave culture and fashion” could see a spike in trend this year as Gen Z comes into their formative adult years and recover from over two years in lockdown. The platform reports a rise in searches for “rave party aesthetic” went up by 35%, while “techno style” went up by 60%, and “music mixer” up by 115%.

“Gen Z and Millennials are reigniting their love for rave culture and it’s signature aesthetic. People want to find inclusive, freeing spaces where they can let loose and dress however they like,”

— Pinterest

Pinterest claims the science behind its trend predictions is a result of “months of expert analysis” and that “trends on Pinterest sustain monthly growth for 21% longer than trends elsewhere on the internet.”