Marquee is Spotify‘s new ad dashboard, which boasted a whopping 20% click-through rate during beta tests. The platform delivers your ad as a sleek sponsored post that can help complete campaign goals, for example, a label targeting an artist’s audience with an advertisement fit for their tastes.
Metrics are great. But the big news here is that Spotify is going public with the service, and breaking into the digital ad marketplace primarily dominated by Facebook and Google. This is big news for musicians who have Spotify available in their country.
Artist.Spotify.com was a previous game-changer allowing data tracking of an artist’s fanbase. With Marquee thrown into the mix, Spotify is asserting its tech dominance here for the long run. To learn more about the rules and sign up process for Marquee, click here.