About a year after its inception, Premiere Classe Records is launching in Mumbai, India in partnership with Indian-based label, 9122 Records. This decision may seem random, but if you follow DJ Snake’s social media accounts you can see his love for India and Indian culture. This new label is a great way to establish an electronic music production scene in India.
#TheBeginning of a new wave of international music in India. #9122Records presents @PremiereClasseR– a selection of @djsnake‘s finest feat. @masayoshi_JP, @ChaceMusic, @whosaazar, @weareBellecour, @DJ4B , @DJTeez__ , @CHEFSAYMYNAME , @DJGammer , #PlasticToy and @Mercer_Music! pic.twitter.com/U3kGvNtxTZ
— 9122 Records (@9122Records) March 8, 2019
Since 2009, DJ Snake has evolved into one of the world’s most influential EDM artists by producing hits like his 2013 ‘Turn Down for What’ to the most recent Taki Taki feat. Cardi B, Ozuna, and Selena Gomez. The fact that DJ Snake’s label represents cross-disciplinary international artists is no surprise when you consider his body or work. His formed the collective Pardon My French with other French stars, Malaa, Tchami, and Mercer.
A Harmonious Deal
Radio and Music Biz shared that 9122 Records founder Sunil D’Sa had this to say about the launching:
“Delighted to launch 9122 Records with DJ Snake’s Premiere Classe! It’s exactly what the label stands for – just great International music from around the world! The internet in general and more specifically streaming has opened up the Indian market. Our audiences are now evolved and consuming International music from all over the globe like never before. 9122 Records will bring into India International music from around the world and across genres – from pop/dance to reggaeton, from rap/hip hop to dancehall, from reggae to EDM, music lovers can expect some exciting music coming real soon! For now, enjoy Premiere Classe – The Beginning curated by DJ Snake for his legion of Indian fans!”
This deal between Premiere and 1922 marks only the beginning for what is to come. India has always had a beautifully complex and rich music history. It will be exciting to see the impact this label will have on this country and vice versa.