Music is the answer.

Studies continuously show the positive effects that music has on human beings. Neuroscientists have discovered that listening to music heightens positive emotion through the reward centres of our brain, stimulating hits of dopamine that can make us feel good, or even elated. Listening to music also lights up other areas of the brain. In fact, almost no brain centre is left untouched, suggesting more widespread effects and potential uses for music.

It’s no surprise that a new study shows that music is adored by youth in present day. The youth seem to have a higher love for music than older people. Brand agency Amplify has released the findings of their study. Amplify’s study claims that over half of all youth residing in the UK say music is their number one passion.

The study consists of interviews from over 2000 individuals ranging from 18-30 years old across all UK regions and socioeconomic groups. The study touches upon on a variety of topics, including consumption, identity, ethics, success, health, culture, money, tech, careers, relationships, the future and of course, music.

Results show that 49 percent of men and 51 percent of women believe music to be their greatest obsession. In London, 6 out of 10 youth find that they care more about music than anything else. When asked if life without music would be uninteresting, 81 percent said yes. Only 15 percent of respondents find music to be unimportant to them in their daily lives.

Although the ability to listen to free music on such a mass scale is a modern phenomenon, only 37 percent of all respondents believe that all music should be free. 71 percent of recipients, however, think that artists deserve to get paid fairly and are more than willing to pay for subscription-based models such as Apple Music and Spotify.

However you listen to your music, the findings are clear. Music is quite definitely, the answer to all your problems. Check out more results from the study here.


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