WeAreOne.World, the company behind the world-famous Tomorrowland festival, reported a net profit of €8.4 million in 2023. While this is lower than the exceptional €24 million earned in 2022 (which included an extra festival weekend to compensate for pandemic years), it’s a significant improvement over 2019’s pre-pandemic profit of €4.6 million — value which is more comparable to 2023 than 2022 is, due to that extra weekend.

The company’s overall revenue in 2023 reached €129 million, down from €164 million in 2022 due to the absence of the additional festival weekend. However, compared to 2019’s €112 million, the revenue indicates a healthy post-pandemic recovery.

Expansion, Diversification And Growth

WeAreOne.World is leveraging the fame of Tomorrowland to expand its reach. This includes organizing sister festivals in the French Alps and Brazil (Tomorrowland Winter and Brasil), along with events and activities in various countries like Colombia, Mexico, and Dubai (such as the CORE events). The company is also exploring Thailand as a potential future location for a Tomorrowland edition, as we’ve talked about in the past.

Beyond festivals and events, WeAreOne.World is diversifying its business ventures. They have established business units dedicated to music (the Tomorrowland Music record label), artist management, fashion, media (radio and fantasy books), and the Tomorrowland DJ Academy, which aims to cultivate new DJ talent.

As for the profits generated, WeAreOne.World plans to reinvest most of it for future growth. This includes relocating to a new office in Antwerp and further developing its various projects. The company emphasizes that the success of Tomorrowland serves as a springboard for their broader expansion plans.

Finally, it’s a good thing to note the economic impact of Tomorrowland on the local Belgian economy. The 2023 festival involved over 1,200 Belgian suppliers, generating an estimated 557 jobs and €37 million in additional economic activity for the region. Additionally, the event is estimated to have contributed to a €281 million increase in overall economic activity and the creation of 1,900 full-time jobs.

[H/T] De Tijd

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With a population of 1.4 billion, China plays a crucial role as a sales market for Apple, significantly contributing to the company’s global revenue. If the initial estimates are accurate, this would mark one of the weakest starts for the iPhone in China since 2018, a time preceding the onset of the COVID-19 pandemic.

However, Counterpoint Research noted that in the first nine days after its release, iPhone 15 sales in the United States have exhibited a strong performance, with a double-digit increase over the figures from 2022, showcasing the phone’s strength in the American market.

The decline in Chinese sales also follows the Beijing government’s ban on the use of iPhones among federal workers and state agencies across the nation.

Some analysts anticipate that in the future, China’s homegrown giant, Huawei, is likely to pose a significant challenge to Apple’s dominance in the smartphone market.

Over the past year, Apple’s stock has seen a 26% increase, trading at $178.85 per share in the United States.

[H/T] Baystreet.ca

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Certainly, crime isn’t a problem unique to Tomorrowland. Any time large groups of people gather, one can expect a spike in reports of illicit behavior. However as music festivals continue to grow in size and popularity, it is important to examine their various societal effects. In particular, reports like these are becoming increasingly beneficial with regard to improving public safeguards against crime.

Crime by the Numbers

The HLN reporting describes a police presence typical in its size and scope when compared with that of events on a similar scale. Specifically, this includes 26 police zones, entry point inspections, traffic control, and onsite surveillance. Even though tragedy struck during weekend one, it appears security measures remained consistent. Therefore, one can assume no extraordinary or deliberate actions are contributing to the report’s findings.

Drug Crimes

The crime report lists 460 drug-related arrests of attendees. That number omits arrests of 61 dealers, or individuals possessing higher quantities of substances. Evidence points to the Euro as being the currency of choice with its total seizure reaching 53,595 EUR. That amount far surpasses the next closest tally of 890 British Pounds. Additionally, ecstasy appears to dominate in demand if the 2,510 pill confiscations are any indication. MDMA and cocaine followed with seizure totals of 848-grams and 427-grams, respectively.

Theft

According to the report, theft was the other most prevalent crime at Tomorrowland. With a cumulative 410-incident, two-weekend count, that’s fairly obvious. Of those, 300 involved stolen mobile phones. Interestingly, the report indicates 315 of the total thefts taking place over the first weekend. This includes a brazen attempt by suspects utilizing pepper spray to flee apprehension. Surely a relatively meager 95 weekend-two reports are a consequence of the heightened awareness of the attendees.

Everything Else

Outside of the big two, the report mentions 80 other incidents resulting in arrests. The majority of these occurrences include attempts to sneak into the event (66). Despite having the lowest number of occurrences, the most shocking revelation is the low reports of violence-related arrests. Three assaults and one attempted rape bring the total to four. While any at all are regrettable, it is remarkably low for an event which draws hundreds of thousands of people.

Implications For Tomorrowland

Without a clearly stated agenda, it’s impossible to determine how the Antwerp public prosecutor will use this information. Also, consider that some of the data is consistent with that in the reports from previous years. Rather than speculate however, maybe we should appreciate the objectivity. The report’s main purpose is to inform the public, a common denominator nestling deep within any possible opinion. After all, an informed public is the most powerful tool we have for protection from crime.

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Just Matthew™ – Numbers

Litt Music is a NYC-based Hip Hop/R&B label that surfaced last year and has released a consistent stream of quality music ever since its inception. One of the label’s best releases so far came from Los Angeles-based artist Just Matthew titled “Beverly Hill”, which reached about 200k plays on Spotify. This week he has finally dropped another song, this time titled “Numbers.”

This track is deep with those laid back vibes, featuring an immaculate production and a glimpse inside JT’s head. The song is about the grind to put up “numbers” – aka yield results – in whatever you’re pushing for in life. Kick back, hit play and ponder life for a moment at the jump.

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