This year’s Tomorrowland is about to be trendier than ever before. It was announced that Adidas, RBFA, and Tomorrowland have united to launch football–inspired apparel. It will be labeled as the LOVE collection which always goes with the theme of Tomorrowland. The designs are meant to capture the hearts and minds of football (soccer) and festival fans around the world. Music and football connect the people of Tomorrow.
The collection consists of some of Adidas’s most iconic pieces, with a bold graphic print and playful LOVE sign-off as common themes. The graphic print is inspired by Tomorrowland’s famous fireworks and represents mutual values of diversity, equality, and inclusivity. Events like the World Cup and Tomorrowland encapsulate the world. There are not many greater events that bring us together than those two.
The LOVE capsule collection is the first chapter of the collaboration and consists of a Terrex MYSHELTER jacket, hoodie, jersey inspired by past goalkeeping jerseys, buttoned festival shirt, short sleeve tee, women’s long tight, short, swim short, cross-body bag, bucket hat, towel, and pair of adilettes.
The capsule collection will be available on adidas.com, shop.rbfa.be, store.tomorrowland.com on July 13th. It will of course also be at the Holy Grounds for the groundbreaking 3-weekend festival. Tomorrowland also just recently announced a new “Stairway To Unity” Mosaic.