House producer ACRAZE has signed with Capitol Records in partnership with Thrive Music, the acclaimed independent label founded by Ricardo Vinas. The move comes almost a year after the release of ACRAZE’s hit ‘Do It To It‘, which accumulated over 8.4 billion combined global streams since its release last August. Here is what the American DJ had to say on the deal.
“It’s always been a dream of mine to have a team that has believed in me from the start. I’m glad I get to work with Capitol and Thrive to make my vision come to life. Having two powerhouse labels by my side is so motivating, can’t wait to show you guys what’s in store.”
Needless to say, ‘Do It To It’ was the song of the year in the dance world. Nonetheless, it became popular even outside of it. More than 3.3 million TikTok videos have been created using the track by users on the platform. The song also features in a current Pepsi ad. Thrive Music/Virgin released the track as part of a three-track deal with ACRAZE.
Carlos Alcala, General Manager/VP of A&R, Thrive Music, explained how the decision to sign ACRAZE came to life.
“Since first discovering him four years ago, ACRAZE has been one of the most undeniable talents that I’ve seen come around, both as a performer and in the studio. The family is only growing and I’m looking forward to partnering with Michelle, Jeremy, and the crew at Capitol Records to continue to push boundaries.”
Stay tuned for more news!