Alesso Partners Up With Avicii’s Tim Bergling Foundation

This news could not come at a more perfect time. Newly, we were all hit with the news that the very loved Pierce Fulton had passed away. We learned in the statement that Pierce struggled with his mental health. In addition, we are in May which is Mental Health Awareness Month. Some of our favorite artists have partnered up with a well-known organization to help bring more and more attention to it. Alesso, Tove Lo, and a few others have all decided to lend their platforms to the Tim Bergling Foundation and Save the Children causes.

Additionally, they have all donated their Spotify canvas cover to benefit the two organizations. Plus, a special playlist has also been created on Spotify in honor of this new collaboration (see below). The project’s intent is to strengthen mental health in young adults. They hope to do this through the use of music as a means of coping and expression.

Finally, the Tim Bergling Foundation was created shortly after Avicii’s death in 2018. It works to lessen the stigma around mental health and suicide. Avicii’s father states, “it is important for young people to get more meaningful leisure time”, stating that it is “an important part of life between home and school.”  It was a view echoed by Helena Thybell of the Swedish Save The Children organization, who added:

“Mental illness is increasing in young people, and even though this issue is covered regularly in the media, it’s still very challenging to reach children with relevant information and support. That’s why it is important for us to use a channel where children are, and show that no-one is alone.”