The well-established brand that is HARD Events is set to begin its quest to conquer the EDM population of the UK. Their new festival, HARD London, will take place on Saturday, August 21st.
The one-day event will feature some of the biggest names in the industry. In fact, Alesso, Jauz, Tchami, Malaa, Dillon Francis, and Noizu will perform at the all-day summer party. A few other popular DJs like Kayzo, Duke & Jones and Whipped Cream will make an appearance at HARD London. The festival is set to take place at The Drumsheds, a venue created by the people behind Printworks.
Even though this is the first stand-alone iteration in London for HARD Events, this is not the brand’s first appearance in the city. Indeed, they did host a stage at Creamfields back in 2016. Throughout the years, they consistently delivered stacked lineups for each of its events.
As the COVID-19 pandemic slowly fades away and the excitement surrounding music festivals this summer grows, HARD London has a very good chance of selling out in a matter of hours.
You can check the lineup here. For now, keep in mind that there are still a couple of artists to add to the lineup. However, we can all agree that it is already pretty convincing. Limited GA and VIP passes will be available for pre-sale beginning on Wednesday, March 31 at Noon GMT. Early bird passes start at £39.50. You can sign-up for pre-sale access on HARD London’s website. Stay tuned for more details!