Spotify Rivals Snapchat & Instagram With Artist Exclusive Feature ‘Spotify Clips’

Spotify is upping their game in the social media platform realm with its introduction of stories, or Spotify Clips. Similar to those of Snapchat and Instagram, what is different that they have to offer? For starters, their goal is to introduce new ways for artists to use playlists to share their stores with their fans. Seems similar and easy enough.

Their Twitter states that over 76,000 artists playlisted for the first time on Spotify in 2020. This means billions of fans are discovering them, but who will remember the good ol’ days? In their online-only Stream On event that took place Monday, the music streaming moguls rolled out “Spotify Clips”. Doesn’t quite roll off the tongue, but in order to do the homework with others, you have to make it a little different.

Things To Know About Spotify Clips
  • It’s not available to everyone, only artists; so listeners don’t get to share their own stories
  • Only select playlists will feature artists’ photos and videos; information on how artists can post is TBD
  • Artists get access to Canvas for looping visuals to tracks
  • It includes 36 new languages including Hindi

By now, we know that stories is essential to social media marketing. It grows daily users and raises interest in people and things. Spotify already has featured music video clips on certain songs, so why is this going to be better than IG and Snapchat stories?

With over 345 million monthly active users and over 155 million subscribers, the fanbase is there.

“Clips will debut on even more playlists, featuring artists in short videos that let them put their own stamp on a playlist experience. Spotify is embarking on a sweeping expansion that will introduce the world’s most popular audio streaming subscription service available to more than a billion people in 80+ new markets around the world and add 36 languages to our platform. These moves represent Spotify’s broadest market expansion to date.”

Spotify on India Today

Worth the $9.99 subscription still? Whether it’s the new HiFi feature or the Clips that tickles your fancy, the race for the most interesting platform continues.