Calvin Harris made some big money moves recently! The Scottish DJ and producer sold his publishing catalog of over 150 songs to Vine Alternative Investments. Additionally, it’s estimated to be a $90-110 million dollar deal.
Additionally, the process was supposedly quite smooth according to Calvin’s manager, Mark Gillespie. He adds in a quote:
“We valued [Vine’s] quick response time, exceptional knowledge of the space and straight-forward approach. We are very comfortable that they will be great stewards of the catalogue.”Mark Gillespie, Harris’s Manager
The COVID-19 pandemic hit the entertainment and music industry hard. With the cancellation of live events and many regulations surrounding public spaces, people are at a loss and trying to survive. However, music publishing and recorded music has increased in value.
Vine Alternative Investments, founded in 2006, focuses on media and entertainment deals. During this time, they’ve had a wide range of investments and deal sizes. On acquiring the catalogs of Calvin Harris, one of their partners notes–
“We approach the music space the same way we have always approached the film and TV space, with an eye for and an appreciation of, the world’s most iconic content. The addition of Calvin Harris hits across multiple genres to our catalogs is a continuation of our pursuit of building a multi-genre media ecosystem that not only respects, but honors the artists we partner with.”Rob Amir, Vine Partner
It’s interesting to see such a large transaction occur during these unprecedented times, especially considering how the music industry is doing right now. But Vine Alternative Investments just obtained the catalog of one of the top produces in the industry with a very versatile catalog.