A new group is taking the streets of Los Angeles. CULT for GOOD, a project started last week by artist Elijah Daniel and manager Jen Stein aiming to aid the homeless population against the growing COVID-19 pandemic.

CULT for GOOD is distributing care packages to homeless encampments across LA, with a total of almost 100,000 shared thus far. The packages include supplies specific to COVID-19 prevention, including masks, hand-sanitizing wipes, soap, and general necessities like food and water.

Daniel explained:

“This started as something small, for Los Angeles, with one mission, to protect everyone. And the response from everyone has been so incredible that it’s shocking, seeing so many people step up, and selflessly want to help others is such a relief from everything bad in the world right now. And because of them, we are able to continue that mission, but for all of America. People over politics. People over profit. Protect everyone.”

Providing Music Venue Support

Their efforts benefit the music world, too. They’ve been helping venues who’ve been forced to close their doors by purchasing materials from their stocks. For example, CULT purchased over 1,700 bottles of water from LA venue Lot 613 to do their part in keeping the club afloat.

The project is expanding to more cities across the US this week, including San Diego, San Francisco, Portland, and Seattle. They’re aiming to roll out their next phase of efforts soon, too – working with touring professionals to activate their own CULT Relief Trucks to deliver supplies in their own states with a similar method used in LA.

It’s heartwarming to see teams taking strides to support the music industry and protect those who cannot always protect themselves in situations like this. We look forward to watching the positive strides the CULT for GOOD takes in the coming months.

You can learn more about CULT for GOOD on their website.