Going into 2020, Spotify has made it clear they have no interest in politics. According to Ad Age, Spotify is suspending the sale of all political advertising on its platform. With over 141 million users, the bold move comes at a crucial time in American politics. Speaking with Ad Age, Spotify said:
“At this point in time, we do not yet have the necessary level of robustness in our process, systems and tools to responsibly validate and review this content. We will reassess this decision as we continue to evolve our capabilities.”
While Spotify seems to be taking the high road, other tech companies have been under fire recently. Late last year companies like Google and Twitter were found overhauling their political ad policies to accommodate a more level playing field. Meanwhile, most still aren’t happy with Facebook’s policies.
It will be interesting to see how Spotify’s latest political policy plays out moving forward. Furthermore, how it will impact the current political climate.