MTV Video Music Awards Ratings Hit a New Low

Is cable TV dying? More and more people are discovering and watching music videos on YouTube and all over the internet. Well, the VMA’s ratings are in, and they aren’t great. The VMA’s this year hit an all-time low with their ratings.

The 2019 awards show which was shot live on August 26th had a new low of viewers tuning in. To be exact, only 1.93 million fans turned on MTV to watch. This number is down from 2.25 million in 2018. For comparison, the VMA’s in 2014 had around 10 million tuned in. The number of viewers has consistently been going downhill. 

VMA's music

The show, however, was not short of superstars. Hosted by comedian Sebastian Maniscalco, there was an insane amount of talent present at the show. This included live performances by Taylor Swift, the Jonas Brothers, Shawn Mendes, and Miley Cyrus. Additionally, numerous musicians and celebrities were in attendance. Taylor Swift even dropped an f-bomb on live television. 

Big Winners from the VMA’s

Despite the low ratings, the evening included many winners from Billie Eilish to Ariana Grande. Check out the full list here.

VIDEO OF THE YEAR
21 Savage ft. J. Cole –  “a lot” 
Billie Eilish – “Bad Guy” 
Ariana Grande – “thank u, next” 
Jonas Brothers – “Sucker” 
Lil Nas X ft. Billy Ray Cyrus – “Old Town Road (Remix)” 
Taylor Swift – “You Need to Calm Down” — WINNER

ARTIST OF THE YEAR
Cardi B 
Billie Eilish 
Ariana Grande — WINNER
Halsey
Jonas Brothers
Shawn Mendes

SONG OF THE YEAR
Drake – “In My Feelings” 
Ariana Grande – “thank u, next” 
Jonas Brothers – “Sucker”
Lady Gaga & Bradley Cooper – “Shallow” 
Lil Nas X ft. Billy Ray Cyrus – “Old Town Road (Remix)” — WINNER
Taylor Swift – “You Need to Calm Down” 

BEST NEW ARTIST, presented by Taco Bell®
Ava Max
Billie Eilish — WINNER
H.E.R.
Lil Nas X
Lizzo
ROSALÍA 

BEST COLLABORATION
Lil Nas X ft. Billy Ray Cyrus – “Old Town Road (Remix)”
Lady Gaga & Bradley Cooper – “Shallow” 
Shawn Mendes & Camila Cabello – “Señorita” — WINNER
Taylor Swift ft. Brendon Urie of Panic! At The Disco – “ME!”
Ed Sheeran & Justin Bieber – “I Don’t Care”
BTS ft. Halsey – “Boy With Luv”

PUSH ARTIST OF THE YEAR
Bazzi
CNCO
Billie Eilish — WINNER
H.E.R.
Lauv
Lizzo

BEST POP
5 Seconds of Summer – “Easier”
Cardi B & Bruno Mars – “Please Me”
Billie Eilish – “Bad Guy” 
Khalid – “Talk”
Ariana Grande – “thank u, next” 
Jonas Brothers – “Sucker” — WINNER
Taylor Swift – “You Need to Calm Down”


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