Tiësto has recently just been announced as the global creative director for Beau Joie Champagne. He will be involved in all areas of the creative development of the company. Tiësto’s list of duties includes but are not limited to; brand strategy, social media campaigns, generating content and marketing partnerships. On Tiësto’s initial days with the company, he has already started working on the brand’s entry to Hong Kong and China. Additionally, to becoming the global creative director, Tiësto also has made an equity investment into the company. One thing is for sure, Tiësto will definitely leave his mark on a whole new industry!
“I came to know BEAU JOIE through an encounter with the brand on a yacht during an incredible trip to Hong Kong and immediately knew I had to be a part of it,” said Tiësto. “BEAU JOIE already possesses such a unique design aesthetic not to mention that the Rose is the best champagne I have ever tasted! I am excited to help take this brand to the next level!”
Beau Joie is a Nevada based company. The packaging for the champagne is an exquisite 100% copper ‘Armor‘. They offer three different varieties of Champagne. First is the Brut, its a perfect combination of 60% Pinot Noir and 40% Chardonnay. The grapes are derived from Epernay, France. A unique characteristic of this champagne is that it has no added sugars. Next, is the rosé comprised of 50% Pinot Noir and 50% Chardonnay. The rosé is the color of delicate rose petals. Finally, we have the Sugar King. It is a delectable combination of 50% Pinot Noir, 30% Chardonnay, and 20% Pinot Meunie.