Due to a wild sleeping schedule that comes with the career of being a DJ, coffee and energy drinks is basically essential to being able to function every day. Although now retired, Avicii was definitely no stranger to coffee during his 10-year touring career and this definitely played a role in his recent investment decision. When commenting on his investment he stated, “In the studio, I have always relied on energy drinks until I discovered cold brew coffee. When Mode Cold Brew was launching in Sweden it just felt natural to be a part of that. When I had the first taste of Mode I knew that it was the right choice.”
You can check out Avicii’s investment announcement below.
So I invested in Swedens first cold brew coffee company. Pretty cool startup that’s innovating the Swedish way of coffee drinking. You should definitely check them out https://t.co/Z5f9GTBzrs ❄☕✊🇸🇪 pic.twitter.com/8wjv3vyFZv
— Tim Bergling (@Avicii) February 18, 2018