Do LaB partnered with one brand-spanking new client, executing conference-style shindigs in the heart of Downtown Los Angeles. This 3,500 guest soirée materialized over three days, converting a 30,000 square-foot parking lot into the convention’s playground.
Do LaB felt their 7,000 square-foot Wallapod construct fit the bill because of its 360-degree shade cover and versatile open floor plan. Once assembled, the event designer and decorator added custom wraparound benches, booth seating, two island bars, dance floor and disc jockey booth.
The company “creates experience as an art form. Taking an organic approach to everything they design and create, the Do LaB team strives to bring their visions to life with natural materials, found objects and sustainable resources. Whether producing an event or music festival or building an installation for touring around the world, the Do LaB is committed to the highest levels of art, production, and aesthetic to always challenge people’s preconceived notions of reality and what is possible.”