The times are rapidly changing for Apple. While still dominant in the smartphone space, now more than ever iPhone owners are giving their brand loyalty a second thought. As prices go higher and innovations get fewer, the iPhone does not have the power it once had. Now in the biggest shopping period of 2017, neither iPhone was in the top of device activation over Christmas weekend.
According to Localytics, both of Google’s Pixel 2 smartphones took the 1 and 2 slots. The iPhone X ended up coming in 3rd behind the Pixel 2 at the top and the Pixel 2XL at the 2nd spot. The iPhone 8 and 8 Plus took 4th and 5th spots respectively. Of course there are still many more iPhones out there than Pixels, but surely Google is pleased at this trend.