Coca-Cola Launched a New Label That Doubles as a Festival Wristband

Coca-Cola Festival Ticket Bottle

If there’s one company known for innovative packaging it’s Coca-Cola. From labels with your name on them to labels that tie into a bow for the holidays, they are constantly thinking outside the box.

Their latest idea being labels with detachable wristbands at the bottom that serve as festival tickets. Designed by McCann Bucharest, the wristbands came in eight different designs, each with a scanable code on the back. The release was done in collaboration with multiple music festivals in Romania. But with the campaign being as successful as it was, maybe you’ll see them soon at a festival near you.

H/T: Adweek