Well here’s some unexpected news. Hot on the heels of Avicii’s final live performance, his manager’s (Ash Pournari) newest big talents are jumping ship to return to the team that made them famous. It was a little less than a year ago, that 2/3 of Swedish House Mafia made big news by breaking ties with their longtime manager, Amy Thomson. Amy is largely credited as being instrumental in the rise of Swedish House Mafia and has nurtured the career of Alesso as well. The two made the hard decision to leave Amy Thomson for Avicii’s management team at PRMD under Ash Pournari.
Since that time, many have noted a shift in the musical style of Axwell /\ Ingrosso‘s offerings to fit with the trendy future house pop music vibe that Avicii had so fully embraced, while releasing the original versions as remodes or Rrmixes. While this might not be related to the new management, many believed it was. Now, Axwell and Sebastian Ingrosso have silently decided to return to the formula that made them a global phenomenon.
Amy Thomson is now back to posting Axwell /\ Ingrosso materials as of 12 hours ago, and she silently added both names back into her bio on Instagram. EDMTunes has reached out to Axwell /\ Ingrosso who have no comment at this time, but the actions speak for themselves. Why they decided to switch back is anybody’s guess, but we know the duo is in good hands with Amy. With Avicii retiring from touring and Axwell /\ Ingrosso back with their original team, PRMD will need to look elsewhere for headliner touring talent to lead their roster.