It is no secret that Coachella strives to transcend boundaries with each edition of the festival. The arrival of the Coachella Welcome Box is the initial physical interaction attendees have with the festival. While the box itself contains novelty items, earphones and the highly sought after tickets themselves, Coachella has once again set the tone for what is sure to be another legendary festival experience, by way of the latest edition to the Welcome Box: a virtual reality headset.
The headset will provide attendees with all the resources necessary in order to optimize their festival experience at Coachella this year. It will function as part of the Coachella VR app, which will function on both Apple and Android devices. The headset will allow attendees to virtually browse amongst the entirety of the festival grounds and preview videos for the upcoming event. The app will provide attendees with an incredibly intimate experience before even setting foot in Coachella Valley. Fans may reminisce in past Coachella experiences by way of 360° photos, as well as performances that are not viewable elsewhere. The app will also include an archive of the artists that will be performing at Coachella this year, so attendees may familiarize themselves with the line up all in one simple application.
Ticket holders can expect more from their virtual reality headset and the accompanying app as the festival approaches. While other festivals and companies have made similar efforts in terms of providing individuals with a virtual reality simulation, Coachella never fails to leave attendees and fans breathless. By encompassing virtual reality into the festival experience, Coachella is once again providing attendees with the opportunity to embark on an unparalleled journey.
The app is available to download on iOS or Android devices. Check the demonstration video for Coachella’s virtual reality headsets below, and prepare for another enchanting festival experience.
Coachella VRIntroducing Coachella VR. Download the Coachella VR app + try out the VR viewer in your Welcome Box. Check out the 2016 Teaser video, VR content from Matt and kim, Gallant, Chef Fretz of The Church Key, explore the grounds & more to come.
Posted by Coachella on Wednesday, March 9, 2016
