If you look up “clever, niche marketing”, this video should be on top of the example’s list because combining LOL’s and EDM is always a winning strategy. Youtube personality DJ Flula Borg gets Ron Burgundy and company to lay down some fresh beats resulting in a “techno club banger” of epic proportions for the fist pumping hordes. Baxter even gets in on the action and provides a vocal sample. We smell a Beatport chart topper and a festival favorite in 2014.