Razer Music just teamed up with Grammy-nominated R&B legend Anderson .Paak to have him as the face of their new program. Paak is the latest addition to Razer Music, the online community dedicated to inspiring and empowering the next generation of musicians and producers. The company has also brought on musical innovators Purity Ring, Noisia, Feed Me and Wondagurl.
Razer is the world’s leading lifestyle brand for gamers. Razer Music provides a global destination for PC producers to inspire each other, showcasing their processes, creations and experiences in music production. The new platform will feature both exclusive content created by Razer Music artists, as well as contributions from the Razer community via social posts tagging #RazerMusic, allowing users to share insights into their workflow. You might remember seeing some of Razer Music’s tutorial videos last year featuring Deadmau5, Carnage and Metro Boomin.
As if Paak being the new face of the company isn’t exciting enough, he also teased a new song “Twink Hop” on an Instagram video Wednesday evening. In the video, Paak is shown making beats in Ableton on a Razer laptop while a forthcoming track plays in the background.
It seems that Razer is up to something really special and has the artists with genuine talent to back it up. Check out Anderson .Paak and Razer tease “Twink Hop” below.
