When you think of Coachella you think of that iconic fashionable hipster style, right? This has become so well known that many brands have leaned heavily on Coachella for their own clothing. Urban Outfiiters might be the best example of this, as it’s practically like a Coachella clothing store. This has gone so far that Coachella has had enough.;
Coachella has sued Urban Outfitters for using a number of the festival’s well known trademarks. The products at issue include Free People’s “Coachella Boot,” “Coachella Mini Dress,” “Coachella Pocket Tank” and “Coachella Valley Tunic.”
Coachella actually does have its own clothing brand, but we all know that other brands have copied this distinctive style. Coachella charged Urban Outfitters with “trading on the goodwill and fame” of the Coachella marks with the “Coachella” branded apparel and its use of Coachella as a keyword trigger in online advertising, as well as in display URLs. Coachella says Urban Outfitters’ actions will confuse consumers into thinking they are buying Coachella branded apparel and that it will also dilute the Coachella brand. Coachella has partnerships with H&M as well as Pandora.
Coachella sent a cease and desist letter in April, and has done so numerous times before. Coachella is asking for treble damages and for the removal of any infringing items.