With 2017 off to what many of us may call a troublesome start, it’s clear that the turbulence we’re experiencing in the United States is something that won’t be ending anytime soon. Electric Family, a clothing brand and grassroots movement born out of the electronic music community, is hoping to change that with their new 2017 spring collection, whose theme is “A Campaign for Peace.”
Their idea behind the line, according to a statement from the company:
There’s no doubt that 2017 is off to a turbulent start. Crashing mindsets and belief structures are causing mass division, widespread confusion and unprecedented disruption. Friendships have ended, families have been torn apart and entire countries are alienated. It’s time for us to come together as a family to spread our message What message is that? There is more power in unity than division.
The new line, which features clothing for both guys and gals, is made of high-quality products filled with new graphics, designs and positive messages. It launches Sunday, 2/26 at 10am PST.
In the meantime, you can check out their teaser video below or visit their website to enter to win a $300 shopping spree or a number of other prize packages.